Watch & Clock Association Deputy Secretary-General Yang Jingwen told reporters that the face of this period of economic downturn, Shenzhen watch companies have been actively find ways to endure the past, some businesses to its capability to face the full because they have a few years ago began the transition to adjust to continuously injected high-tech and fashion elements from the original design, product shape, practical function, many aspects such as technological innovation to carry out, such as materials, processing materials, and difficult ones like diamond, and precious metals processing technology of high value-added production, improve profitability space. Zhu Shunhua that "changes in the concept of clocks and watches products, commodities, creating a new pop style" counter-offensive to observe the opportunity is not lost.